Situational Deep-Dive

For every dish in every occasion, the household made a call: cook from scratch, lean on a ready-made aid, or order out. Aggregated across all 59 dishes, convenience already edges out scratch cooking.

1Pick an occasion

2Pick a dishHigh-Speed Home Meal · 9 dishes

Used a cooking aid

55%

Convenience Home-Prep · Q5

Pasta

High-Speed Home Meal · base n=620

48%reached for a liquid sauce

Goodytop brand recalled (63%)

Brands recalled Q6B · ≥2%

63%

Goody

54%

Maggi

33%

AlWalimah

Shan

First Choice

None of these

How the dish was prepared

Q5 · weighted across all dishes

AVG20.0%

Convenience Home-Prep

54.5%

+34.5pp

Entirely Home-Cooked

33.5%

+13.5pp

Entirely Ordered

7.3%

-12.7pp

Ordered protein but cooked rice/sides at home.

3.5%

-16.5pp

Eaten at a Restaurant

1.1%

-18.9pp

Which cooking aid was used

Q6A · among home-prepped dishes

AVG38.5%

Ready-to-Use Liquid Recipe Sauces

47.8%

+9.3pp

Plain Ingredient Bases

45.0%

+6.5pp

Cooking Cream

41.9%

+3.4pp

Cooking Pastes

40.6%

+2.1pp

Powdered Dry Spice Mixes

37.8%

-0.7pp

Ready Pizza or Pasta Sauces

36.1%

-2.4pp

Spicy Condiments or Side Pastes

20.0%

-18.5pp

Why they didn't cook it

Q7A · trigger for ordering / eating out

AVG20.0%

Wanted to treat the family

46.2%

+26.2pp

Feeling too tired to cook or clean

19.2%

-0.8pp

Everyone in the family wanted different things

13.5%

-6.5pp

Lack of time / In a rush

11.5%

-8.5pp

Ran out of essential ingredients at home

9.6%

-10.4pp